at Zubelle
we know...
Project #1
Really Swell
Industries
The challenge:
The client had a great product but was unsure of how to take it to market. We developed ten unique, eye-catching jar labels and three combo bags that can work together or alone. Throw in limited run stickers, t-shirts, and hats, and you have a breakout brand that is just the beginning of a long run of new products.
Project #2
SunFed
Almost Famous
The challenge:
SunFed's growers had perfectly good mishappen fruit left over after each pass in the field. Select retailers were interested, but we needed a way to launch an ugly fruit program. The concept we came up with was for bright and fun takes on famous paintings. The bags show off the fruit, are eye-catching, and definitely something different for produce.
Project #3
Yumi
Watermelon
The challenge:
How to call attention to a standout melon in a crowded summer market. Since all mini melons originated from Japan, using a Japanese name was easy. We kept it simple and, most importantly, pronounceable. We then developed a clean large melon label and a brightly colored 4-color simple-to-print bin that draws you in and screams summer. We made the cap easy to punch out for a great billboard. The melon is a huge success and continues growing in volume yearly.
Project #4
Nippy Surf
This one's personal. Inhouse project to develop a cold water (because not everyone lives in Hawaii) surf brand. The character and name came to us on a trip thru Northern CA, where the water is always cold. We are working with small independent producers to build the brand offerings.
Project #5
SunFed
Melonheads
New product for SunFed Produce. A two count of Mini Watermelons. Worked up these two characters in a hotel in Austin. Very simple clean art easy to reproduce and room to expand on.
At Zubelle, we excel in taking the ordinary and making it unique...The special and making it extraordinary!
Contact us today!
brett@zubelle.com
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