Yumi Watermelon -

A Black Organic Seedless Watermelon that was really, really good.

Well, then, of course, you have to brand it! Yumi, which means Beautiful in Japanese and Yummy in English, was the perfect name, and it was easy from there. The bins were simple, four colors, but big and bold. We designed the lid so it could be used as a display sign, and a legend in eating was born. Sales continue to outpace production, and while others can grow a similar Black organic Seedless Watermelon, they can not grow "Yumi." The brand has expanded to include Cherries and berries.