Perfect Produce
Suntreat
Perfect Romas
Needed packaging for Roma Tomatoes and did not want to use a picture of a tomato with water droplets. Simple bright eye catching art. Since produce is bought with the eyes I figured go big. Simple means it is easy to reproduce and expand on.
Suntreat
Perfect Cucumbers
Simple eye catching art retro so it does not get dated. Line art verses photography keeps this a painless execution with printers and allows for easy expansion or modification.
Inspired by Lora Lamm 1959 ad for Pirelli tires, here I updated the ad with a cucumber dress, placed her on a bicycle instead of a scooter and reworked her head and hair. I wanted to pay homage to the original but spin it for produce. I think I accomplished that.
Suntreat
Perfect Bell Peppers
Three count peppers pop off the shelf with this new look. I needed a way to build brand and stand out with a commodity. Simple line art, big colors so far so good
Suntreat
Egg Plants
I have to give credit where credit is do. This look was inspired by Fortunato Depero's classic Campari ad from the 20's. I felt it was perfect for our new branding campaign
Suntreat
Perfect Melons
Needed packaging for Roma Tomatoes and did not want to use a picture of a tomato with water droplets. Simple bright eye catching art. Since produce is bought with the eyes I figured go big. Simple means it is easy to reproduce and expand on.
