Organics by CMI was what I walked into. Organic Brands in Produce were all earth tone and rather bland. For Daisy Girl I wanted something big and bright. We went with simple graphics and bold colors. The fought process was Organic consumers were going to buy Organics no matter what. I needed those boys plus the non traditional organic buyers. Daisy Girl took some selling in but once it hit the shelves it was a big hit. Daisy Girl is now the number one organic apple brand in North America.