Cara Cara

Cara Cara Project -

The challenge was distinguishing SunTreat's Cara Cara from other growers and calling it out to retailers and consumers. For the design, we decided to stress the pink aspect of the fruit. We went with bold colors and a simple to-print look. This allowed us to print our boxes economically yet still have a big brand impact. The bathing beauty was just our way of going one step further. We created two boxes, one black and one pink. This allowed us to checkerboard them on the pallet to make an impact on arrival (especially in Asia) and enable retailers to build eye-catching displays. We even used two unique PLUs, one pink and one black, to help our Cara Cara's stand out at the shelf level.