Tasked with branding a remarkable company with little consumer recognition, I decided to go with Illistration s over photos of the product. The product itself is nearly always visible so why waste space with a picture of what the consumer can already see.
Second in our new branding Campaign; Perfect Squash. I did not want to go the tired, photo of produce with water sprinkled on it. Borrowing from the past to bring some life into the produce section, it should catch some glances.