Without the benefit of merchandisers I needed a way to get our displays in stores. The typical way was to ship them separate to the warehouse then they would ship them to the store. If they made it out of the back room you were lucky. I developed this shipper to ship with the fruit. The sleeve and two boxes o fruit went into the master box. One the produce got to the store the produce was removed along with the sleeve and the master box became the base. The sleeve slipped over the base the fruit went on top. We went from around 35% in store execution to over 90%.