Bueno Bueno Produce was developed for discount retailers selling produce.  The idea was to develop something fun and eye catching.  The discount buyer is going to buy no matter what.  With this packaging we are after the non discount buyer.  If we can tell and show why this product is just as as good we think we can deliver healthy food and increase sales.
First look for the bell pepper bag.  I decided to use kiddie rides as my theme being they are relatable across all income groups.  They are also bright fun and timeless.
Green Bell Peppers with color
Bueno Bueno Green Bell Peppers complete bag ready for print
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